Many of you reading this may be offering out your Internet marketing skills and services to local companies to help with their online and offline marketing.
The bottom line is this: you’ll only be able to charge for those services if you can demonstrate your skills are driving customers to your clients’ businesses.
Remember, SEO is SEO and the same rules apply, whether you’re optimizing a law firm or a pizza place. When you do SEO for offline businesses, however, there are some key differences in how it works. Since everyone is getting online to find local services, it’s more important than ever to optimize effectively.